CLIENT

Diamond Properties

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SUMMARY

Besides having an unnecessary black background, the old logo was restricted to a vertical orientation and depended on full-color printing for clarity. The new logo is a modern simplification, and includes multiple versions: horizontal, vertical, single-color, full-color. I provided a few drafts with the hope that they'd go in a totally different direction. Ultimately, they chose something that was close to the original. 

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In addition to the logo, I recreated the company's website using Wix (they were using an outdated and neglected WordPress site before). I went for a simple, modern look incorporating a new color scheme: blue, grey, white and black. You can view the site here.

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